North & West Africa’s Largest Cosmetic Trade Fair Returns To Casablanca

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Makeup Expo, Casablanca

The Cosmetista Expo, Morocco’s international trade fair for cosmetics, beauty, and wellness will return for its 4th edition this October 19-22, 2019. The four-day event will bring together beauty experts at the Casablanca International Fairground. They will share their latest techniques and tips in hair, coloring, and makeup. There will be several live demonstrations, industry-related workshops, and networking opportunities. Visitors can participate in events and discover the newest trends in Morocco.

For international investors looking to break into the market, the fair should not be missed. Cosmetista Expo attracts everyone from industry professionals and private consumers, to spa centers, wholesalers, dermatologists, and hotel establishments. Seven of Morocco’s top makeup and beauty bloggers have been invited to join the event. The expo is considered North & West Arica’s largest trade fair in the wellness and beauty industry.

Exhibitor booths will be sectioned into face & body, hair care, nail, slimming services, perfumes, dietary supplements, make-up, and organic cosmetics. There will also be booths that provide information and resources for better packaging, raw materials, spa equipment, and vocational training. The fair was created in response to the increasing Moroccan consumer demand for more variety in their beauty products and services.

Access to the expo is free for those with an electronic badge or business card. Ticket prices are 25 MAD ($2.5 USD). The exhibit is strategically located near Morocco’s second-largest port and Hassan II Mosque. Parking is available onsite, for up to 500 vehicles.

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