The French Telecom operator Orange has officially signed a new office in Morocco. On January 8, 2020, Orange CEO CEO Stéphane Richard met with Moroccan representatives at the Casablanca City Tower – Morocco’s tallest building after the Hassan II Mosque – and signed paperwork to inaugurate the Orange Headquarters in Africa. The new space will be take up two floors of the 136 meters (446 ft) Casablanca tower and employee 80 Orange Middle East and Africa (OMEA) workers.
In speaking about the company’s decision to create Orange headquarters on the African continent, Alioune Ndiaye, the CEO of Orange Middle East and Africa said: “Our aim was to bring our decision center closer to our customers.” Until recently, Orange was the only one of four major African operators not to have a main office in Africa; previously it had its main office set up in Paris. Among the 54 countries, Morocco was chosen because it is the most politically stable and Casablanca has presented itself as a booming business hub.
Orange has long seen Africa as a strategic and smart business investment. ” We have always been convinced in the potential of the continent… and we have developed in Africa over the past 20 years ago,” said Stephane Richard, Orange ‘s CEO and Chairman. At the moment, Orange has reported that its annual growth rate in Africa is 6%. Orange has 18 branches between Africa and the Middle East and as of October 2019, reported 125 million customers and 18,000 employees.