Japanese Companies Follow In China’s Footsteps, Opening Subsidiaries In Casablanca

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The Yokohama Group, Casabalanca

The Yokohama Group is the second Japanese company in 2019 to announce plans to open up a subsidiary in Casablanca. The world leader in the industry and electrical equipment recently announced it’s planning in August 2019. It intends to position it’s Yokogawa Africa Holding to target Morocco’s energy, chemical, agriculture, drug manufacturing, and water and waste treatment. The news comes only a few months after Toyo Ink SC Holdings Co., Ltd., the parent company of the Toyo Ink Group confirmed they believe Morocco is a strategic and forward-thinking business opportunity.

In a Toyo Ink Group announcement released on March 22, 2019, Tokyo Group CEO Katsumi Kitagawa, stated “Following China and India, the African continent is believed to be one of the future growth engines of the global economy. Until now, (we have) been developing….business in the region by way of our existing operating bases. These efforts are now beginning to pay off as sales in the region have been steadily rising. The decision to establish an office in Morocco is a result of this early success and our need to focus on branding efforts, as we continue to solidify our position as a global single-source provider of integrated printing and packaging solutions.”

Toyo Ink North Africa will focus on Group products such as commercial printing inks, liquid (flexo and gravure) inks and adhesives for food packaging, and can coatings. The Group will also work on expanding sales of the company’s growing chemical products. Toyo Ink is a scientific company that specializes in chemicals. It was originally a printing manufacturer in 1896.

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