The New York City-based streetwear cult brand, KITH, has introduced Moroccan design prints into their Summer 2019 Collection. Founded by the legendary shoe designer Ronnie Fieg, the KITH streetwear look for summer is inspired by the historic designs of zellige tile, reminiscent of UNESCO Fes. At his Bat Mitzvah, Fieg asked his uncle, street shoe maven David Z, to apprentice for him. Fieg’s passion for hip hop culture and design are channeled into his clothes, footwear, and accessories.
KITH Streetwear brand introduces Moroccan patterns into Summer 2019 Collection.
KITH is worn by hip hop artists like Kanye West, Jay Z, Lauren Hill, and Justin Beiber. The KITH summer collection is inspired by Islamic mosaics and geometric patterns. The strategic fashion move falls in alignment with other designers like Zara and H&M who are incorporating Sahara Desert colors and artisanal artwork into their newest products.
Shoppers can purchase KITH custom-milled Moroccan geometric prints and patterns featured on camp shirts, shorts, tees, hoodies, sweatpants, and beach towels. The summer collection focuses on three fabrics: satin, seersucker, and crystal wash. All pieces carry the signature chain stitched embroidered Kith logo.
KITH has two locations in Manhattan, two in Brooklyn, and an online store. KITH stores are designed by Daniel Ashrams’s Snarkitecture. The firm “investigates the boundaries between art and architecture.”