On Marrakech’s Djemaa El Fna Square amongst the orange juice stalls and story tellers you will find stalls with CD’s testifying to the popularity and importance of Morocco’s contemporary music scene which began with the accession of King Mohammed VI in 1999 when greater liberalization of musical genre especially for young people who sought music which reflected their aspirations was gradually phased in and supported with musical festivals organized with royal support and sponsorship like the annual Mazawine Music Festival in Rabat, The Gnawa Festival in Essaouria and the World Sacred Music Festival in Fez. Moroccan TV and radio channels also play an important role with live performances. The Moroccan contemporary music scene and its festivals have successfully fused elements of its ancient Berber musical traditions with modern music such as Chaabi, Hiphop and Rai and Rap.