Marrakech’s hippest shopping destination is rue Mouassine in the Marrakech Medina. Bab Laksour and the Marrakech medina’s Mouassine district is an intimate introduction for first time visitors to Marrakech. The Mouassine in the Marrakech medina boasts many trendy, fashionable boutiques, antiques dealers along with arts and crafts shops. The Mouassine has become one of the best places to shop in Marrakech. One of the easiest ways to get to Bab Laksour and the Mouassine is from Avenue Mohammed V just after the Ensemble de Artisans which leads to rue Laksour. This route offers an alternative to entering via the Jemma El Fna and the crowded souks.