The Seventh International Festival of the Sahara Desert Music in Errachida is an artistic event inspired by the music and magic of Morocco took place on September 26th – 27th, 2009. This annual Moroccan event seeks to preserve authentic values and showcase North African cultural heritage as well as highlight the magnificent scenery of the Moroccan Sahara desert. Errachidia, in the south-western part of Morocco, becomes a tourist magnet during the annual Desert Music Festival. As well as promoting peace and dialogue between cultures, the festival features music from the world, attracting many notable performers.