Lacoste has recently launched a new campaign film promoting it’s Crocodile Polo brand. The short film stars French-Moroccan actress Oulaya Amamra who won the César Award for Most Promising Actress in 2017. The film was directed by MegaForce and written by Oliver Aumard; it shares the message “heroes seek the inner strength to overcome adversity.”
Morocco Inaugurates First Lacoste Concept Store & French-Moroccan Actress Appears in New Lacoste Campaign
The new campaign is perfectly timed with the inauguration of Morocco’s first Lacoste Concept Store. Opened on April 22nd, 2019 at Casablanca Morocco Mall, the shop is represented by Safari Group, and required an investment of over 300,000 euros (nearly 3.3 million DH). The Lacoste concept stores will extend to 12 others in the Kingdom and sell sportswear, shirts, athleisure, shoes, accessories, for men, women, and children. There are currently Lacoste stores in Agadir, Casablanca, Fes, Marrakech, Oujda, Rabat, and Tangier.