Marrakech’s new city of Gueliz is often referred to as “Little Paris.” Guliz was once the former town of the French protectorate and boasts historic Art Deco architecture. Gueliz has blossomed into an art mecca housing some of the most sought after restaurants, designers, and galleries. Historically known as the Villa Nouvelle, Gueliz is also shoppers paradise with its keen mix of contemporary Moroccan boutiques and concept stores, fashionable French, Italian and Moroccan eateries, wine bars, several butchers and fromageries along with chic French cafes. The Best Boutiques, antiquaries, designers & artists have shops situated nearby or on rue de la Liberté, which runs shoulder to shoulder rue yougoslavie and Avenue Mohammed V.
Shoppers searching for fashion and home items will find the best pieces at unique shops such as Scenes de Lins, Moor and Michele Bacconier. Perfect for travelers and locals, Gueliz also has several elegant spas, hotels with sky bars, live music venues and new on the scene chain stores such as Zara and Zara Home. Our guide of popular places Where to Shop in Gueliz is a well-balanced list of places not to miss.
Where to Shop in Guliez
Scenes des Lin
This is the place to go for both luxurious textiles: table linens, curtains, bathrobes and towels and even a line of clothing. Richly colored cotton, brightly colored summer linens, and plush towels make the selection here is second to none. We love the table linens in a variety of colors and the finest woven linens for both indoor and outdoor dining tables. The sales rack downstairs is a must-visit. Address: 70 rue de la Liberté, Guéliz Phone: 212-524-43-61-08
L’Orientalist has two stores and offers a vast selection of modern and antique goods. The owner works with over a hundred local artisans offering handcrafted goods. The larger shop boutique carries pieces such as furniture that the smaller one does not. A wide range of artistic creations is sold such as paintings, perfumes, antiques, ceramics, marble, wood, enameled glassware, textiles, clothes, cushions, along with contemporary clothing and designs and much more. A must for all budding designers.
Address:Kaat Benahid – Derb El Khamsi N°5 Marrakech 40000، 40000, Morocco Phone +212-5244-47379
Gueliz My Art
Easy to find and with a friendly owner Toufik, this is one of the best up-market boutiques for fine Moroccan fashion with a Western twist. Using the finest silks, Toufik creates a stunning collection of kaftans, velvet vests, and cotton tunics are part of the collection that changes regularly. But if you don’t see exactly what you are looking for, custom orders are possible and take up to two weeks.
Address: 9-11 Soukiat Laksour, Bab Fteuh Phone: +212-524-44-10-76
Owned by fashion designer Yann Dobry of Akbar Delights in the medina, Moor features a selection of upscale Moroccan couture. Using the finest artisans and materials, Moor is known for its embroidered silk, cotton and linen tunics. The cool and calm colors throughout the shop create a relaxed shopping experience. Look up or even just on the walls – the décor, a selection of Moroccan homewares sourced from around the Kingdom, is also available!
Address: 7 Rue des Vieux Marrakchis, Guéliz Phone: +212-0524-45-82-74
If the patterns created by Moroccan lampshades and lanterns pique your interest in taking a fine lantern or lampshade home with you, be sure to stop by Yahya Rouach’s showroom. Clients including Harrods and Neiman Marcus have been known to stop by to commission orders. Yahya’s pieces are unique and one-of-a-kind. His recent show lit up various areas of the Royal
Mansour hotel and was well received by visitors.
Address: 49 passage Ghandouri, Rue de Yougoslavie, Guéliz Phone: +212-524-42-27-76
The boutique and workshop of French designer, Lalla is one of our favorite stops along Rue de la Liberte. Colorful leathers and funky accents are used to create one of a kind functional women’s handbags in a variety of sizes and shapes. Fringed handbags for a day outline the selves alongside a carryall big enough to take to work and even for the weekend. The accessories here are also fabulous with our favorites being the colorful and textured necklaces, the perfect addition to any outfit. Address: 5 Rue de la Liberte, Gueliz Phone: +212-661-47-72-28
It may be a fairly small space, but this boutique is brimming with treasures from around the world, as sourced by French owner Michele Baconnier. A selection of suzanis for the home, Moroccan leather babouche and ballerina flats, colorful kaftans for men, women, and children, and even embroidered boots from Turkey and bohemian-style handbags are just a few of the regular items available.
Address: 12 rue du Vieux Marrakchis, Gueliz Phone: +212-524-44-91-78
Founded by the original owner of Galerie Birkmeyer, Intensite Nomade is the place to go in Gueliz for nomadic-chic suede and leather clothing and handbags. Kaftans blending Eastern style for Western tastes are also available as well as a ready-to-wear and accessories collection on the lower level.
Address: 139 avenue Mohammed V, Guéliz Phone: +212-524-43-13-33
With two levels of design, fashion and accessories created by Moroccan and international designers, as well as the traditional Moroccan goodies like the green pottery from southern Morocco and a selection of funky babouche, this is the shop for trendy souvenirs and gifts. Like a high-end department store, new designers are exposed with the collections hanging regularly, giving this concept store the leading edge on the latest trends. A small gallery is attached and features a changing art exhibit. The location is perfect – across from Majorelle Gardens.
Address: 33 Rue Yves Saint Laurent, Gueliz Phone: 212-524-31-41-95
Majorelle Gardens Boutique
Easy to find and with a friendly owner Toufik, this is one of the best up-market boutiques for fine Moroccan fashion with a Western twist. Using the finest silks, Toufik creates a stunning collection of kaftans, velvet vests, and cotton tunics are part of the collection that changes regularly. But if you don’t see exactly what you are looking for, custom orders are possible and take up to two weeks. Address: 9-11 Soukiat Laksour, Bab Fteuh Phone: +212-524-44-10-76
A Marrakech institution, Birkmeyer sells top-quality leather handbags and outerwear at its two locations: one near Majorelle
Garden and the second in Gueliz. The variety of styles is as great as the color of leather and suede used to produce the handbags. The prices are reasonable and the quality is top.
Address: 169 rue Mohammed El Bekal and 2 Rue Yves Saint Laurent, Gueliz Phone: +212-524-44-69-63
Blending European styles with Moroccan influences, fashion designer Sophie Rouault creates a clothing line with pieces that can be mixed and matched to create a personalized look for each client. She’s very friendly and only too happy to help her customers put together the perfect outfit. Her collection changes regularly and also include an accessories line. Address: 32 Galerie de la Liberte, Gueliz Phone: +212-524-43-22-33